![]() Urgent Company executives said discussions with Whole Foods are ongoing but also noted that it will continue to produce Coolhaus’s pea protein based ice cream.Ĭoolhaus also produces novelties using cookies and cones, and these too will eventually transition over to being “animal-free,” Kollesoff said. The retailer does not currently sell products made with Perfect Day proteins - which also cannot be classified as non-GMO because of their use of synthetic biology. Though Coolhaus, which is sold in more than 6,000 stores, and Brave Robot, available in over 5,000 stores, have some overlap in customers including Kroger and Sprouts, the former is unique in its relationship with Whole Foods Market. ![]() The consumer division has been on an innovation tear in recent months, launching cream cheese, baking mixes and sports supplements, as the previously announced integration of the Urgent Company into Perfect Day has begun to bare fruit. So now, emerging brands have to be scaled brands to be attractive to them now.”Ĭoolhaus will join The Urgent Company’s current slate of brands, including fellow ice cream brand Brave Robot, Modern Kitchen cream cheese and California Performance Co protein supplements, all of which use Perfect Day’s animal-free dairy ingredients. I think the strategics have proven to themselves that they don’t have the fine motor skills they need to scale these emerging brands. “If you want to sell to a strategic, you need to have $100 million in revenue and be making 15% EBITA. “Five years ago large strategics were apt to take flyers with emerging brands before they got the scale,” Hughes said. Late last year, The Urgent Company acquired Coolhaus, announcing plans to turn it into an animal-free brand.While the acquisition of one emerging brand by another may seem unusual, Steve Hughes, founder of Sunrise Strategic, said that the path to acquisition has shifted. Each sandwich contains 290 calories and is lactose-free, hormone-free and cruelty-free. The ice creams are sold in two varieties at $7.99 per pack of three sandwiches. Made with Perfect Day’s cow-free milk protein, Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are available to purchase at Kroger’s stores nationwide. These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them.” Natasha Case, founder of Coolhaus, added: “By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy.” ![]() “When we brought these companies together, we envisioned our missions coming together, too. “The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies,” said Paul Kollesoff, CEO and co-founder of The Urgent Company. Meanwhile, the mint chocolate chip variant is made with creamy mint animal-free ice cream with chocolate pieces. The chocolate chip cookie dough flavour features a creamy vanilla animal-free ice cream, cookie dough and chocolate pieces, sandwiched between two chocolate chip cookies. The Urgent Company-owned ice cream brands Brave Robot and Coolhaus have partnered to launch a new range of animal-free ice cream sandwiches.īrave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are available in two flavours: chocolate chip cookie dough and mint chocolate chip. ![]()
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